Speak with kindness

Design with Compassion

Human Centric Design systems have the responsibility to aim for good.

Defining Language

(Design language)
A shared visual vocabulary that bridges intention and perception, shaping both the creation process and the user experience.


Language impacts our thoughts and how we think–and so in society, we are very careful about what we say. Is that not obvious? So why is it not just as obvious that the visual languages and systems that humans consume, are generally not treated with the same considerations?

As champions of human safe designs, the goal of Design Language Co is to better understand how design languages impact human behavior, along the continuous feedback loop of design and society. Beyond being champions, we are also human, and is there better way to log our studies of human centric design?

Learn about our latest pieces.

  • Ceramic.

  • Standard ground.

  • Color if you email us.

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How DO We Feel?

 FAQs

  • Maybe in the future, but right now, now, there is no money to be made from advocacy.

  • An idea can only become real once in a space—without creating the brand on another platform, it just made more sense to create our own space.

  • For now: nothing beyond learning, logging, and teaching people more about human centric design and the impacts that design languages can have on people and society.

  • The red squiggle indicates an “error” or “mistake,” as coined and made popular by Spell Check.

    If a design fails to support the good of humans then it has failed as a design, even if it pushes millions of products.

    The “error” can never be with the design, that’s just preference, the “mistake” must lie within the languages used.

  • “Good” in this sense, follows similar principles to robotics and means, non-harmful to humans.

    We take it one step further and challenge the definition to mean beneficial or positive for human expansion.

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