Case Study: Bicah Body
Author
Anthony Thanh Jung Cao-Vo
Client: Bicah
Designer: Anthony Cao-Vo
Developer: Chris StayteBicah Body is a lifestyle and fitness app releasing in 2025 by the Bicah team, owned by Chloe and Addison Gottshalck. The app is an evolution for the brand to break out of social media and traditional web, and into a form much more accessible to audiences.
The challenge with the app was creating something custom that felt true to the brand but still upheld modern product design principles. The requirements were saturation of the brand pink palette, and to convey “for women by women.” Done.
In broad terms, the requirements were met and overcome by implementing certain design strategies that when viewed together, communicated what needed to be shown. We will go more in depth later but rounded corners not only help guide eye movement but also presents extremely approachable.
That paired with the color palette was essentially all that was needed to be done to achieve the goal—everything else was just fine tuning the prepared solutions. The eventual product might feel as if one just stepped into an influencer spa experience.
Looking at a spread of screens, it’s becomes very obvious which segment of the population this app will be marketed towards—women, ammirite? Jokes aside, the screens communicate a safe environment for fitness and lifestyle decisions. The use of soft pink to set the stage as the background, with alternating usage on later pages, sets the tone of calm and relaxation.
Bicah Body is for the most part a custom creation but does follow guidelines set forth by Google called Google Material.
The Material influences can be seen in the overarching card structure presented in the home screen and reflected on later screens.
The 16pt and 8pt nestled rounded corners also is indicative of Material principles.
The logo is also used a design elements in several locations in the app to further establish branding. The strategy to create a cohesive experience for the brand.
The secondary font chosen was Noto Sans, chosen for it’s compact letter width and readability at small to medium sizes. The san serif font was a decision made to contrast the brand display font, Algiers, which had a lot of personality and needed something to balance it out.
The app’s personality can also be seen in the achievement badges, custom and reflects the brand in bright new shiny way that would best appeal to users who are familiar with the language of achievement badges.
Upon login the user is greeted with a bright pink experience that feels responsive and a joy to use. This sets the tone for the rest of the app as it attempts to carry that emotion forward.
As outlined by the user experience map, which includes a healthy dose of learning and questioning, the overall experience should be positive and reflect something akin to attending a makeover or popping open a bottle of champaign.
To the meats of the app, fitness and habit tracking. Let’s talk fitness first. Fitness was born from a collaboration of design and development that ensures safety for the user with responsible actions and displays. The nested card format arose from the need to solve the challenge of including supersets into workouts.
Which wouldn’t be all that tough except, the workouts are made up of movements which include sets and reps… See where this is going? Yeah Sets and Supersets semantically share a naming convention but our system swerves convention for something more common in the fitness community.
The nested card structure feels ultra handy to use as the cards expand down to reveal fields for workout information.
This specific flow also had to navigate Bicah’s confusing program structure and limiting requirements. The solution was a weekly calendar module that could navigate in-between weeks of the program—with some weeks being unlocked and others locked until a certain time. The user can also select days of the week and see which workouts they have completed or need to complete.
Habit tracking is really fun to use if we do say so ourselves. It’s simple, you add a habit, name it, select a display color, select your notification preferences, and each day you log if it the habit has been completed or not. Because let’s be honest, habits are really best built daily.
The cool thing is that in order to display which habits have been completed, the logging button will change to be filled but the calendar date will also welcome a progress ring. The dynamic progress ring will only reflect as many habits as you have added, that have been completed! Isn’t that so responsive and unique?
Because the app being a homogenous blend of custom creativity and modern design principles it has it’s own personality without feeling horsey, shoehorned, or plain boring.
Not to mention the plethora of features and functions, such as recipes and cookbook, shop, and blogs. The recipes is probably the coolest out of the mentioned, we specifically love the filtering system, it’s styled very branded and doubles as a sorting feature.
While we say calm and relaxation, there’s no missing the polish and shininess the app has. It really feels like an influencer made this app, from the balanced padding to the rhythmic vertical spacing—if apps could be music, this would be a quite a catchy pop song to work out to.